illustrations by Larry Corby
To the three bestideas
I ever had—
My wife Nancy,
and my sons,
Mark and Tim……
For seven years I helped teach a 16-week class on advertising at the University of Southern California. The class was sponsored by the AAAA—American A……
Learned something about ideas from just about everybody I ever taught or worked with. Any attempt to remember and name them all would fail. A sincere ……
What Is an Idea?
I know the answer. The answer lies within the heart of all mankind! What, the answer is twelve? I think I’m in the wrong……
Ten Ways to idea-Condition Your Mind
A Five-Step Method for Producing ideas
Introduction: What is an idea? 1
The Charles Schultz quote is from a Peanuts comic strip, January 1982.
Mark Twain, The Portable Mark Twain (New York:……
A Technique for Producing Ideas (Young), 8
A Time to Kill (Grishham), 179
A Whack on the Side of the Head (von Oech), 124
accomplishments, deadlines, ……
Jack Foster was eighteen years old and working in an insurance company with about 150 other people when he got the idea to raffle off his weekly paych……
I was born in London, England. It was raining.
After fifteen years of studying Latin I decided to go into advertising.
My first job was as an apprenti……
*“The second characteristic of true artists and true scientists,” Mr. Zukav says later, “is the firm confidence which both of them have in themselves.……
Summary of Statistics
Top 100 Words
Top 25 Nouns
Top 25 Verbs
Top 25 Adjectives
Top 10 People
Top 10 Places
Top 10 Things
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