THE SOCIAL VENTURE NETWORK SERIES
HOW TO CHANGE THE WORLD, MAKE MONEY, AND HAVE FUN
Read This Book…
. . . if you own or run a business or if you’re thinking of starting one.
. . . if you think there has to be more to doing business th……
If you think it takes a village to raise a child, try producing a book sometime. The effort is almost always a community project.……
Nobody owns an idea. If you doubt that, just ask the guy who invented money.
Or take the idea of business.
Business has been around in one ……
1 So, why are you in business?
Perhaps you run a business of your own. For years, you’ve been working impossible hours, neglecting family, friends, ……
2 Are you ready to take the plunge?
You’ve got a great business going. Your customers are happy, your employees are reasonably good at their jobs, ……
3 First things first
Once upon a time, when our grandfathers wore knee pants, the Industrial Revolution was in full swing. “Efficien……
4 Turning the value chain into a “values chain”
The advocates of the dog-eat-dog school of capitalism contend that just three criteria should be co……
5 Developing a dialogue with your customers
In a business—any business—there is a relationship between the company and its customers. In a successf……
6 Staking out your place in the community
For almost any retail business, location is critical. A shop on a side street may languish while one on t……
7 Leaving a lighter footprint on the planet
Let’s face it. Your company probably isn’t clubbing furry little animals to death or dumping millions ……
8 You really can try this at home!
It’s your turn now.
You’ve made your way through the seven preceding chapters of this little book (or, at least……
Following is a list of Web sites you can visit and organizations you can contact to find information that will help you create a values-……
Marc Olitzsky, Frank L. Schmidt, and Sara L. Rhynes, “Corporate Social and Financial Performance: A Meta-analysis,” Organization Studies 24 ……
adding value, xxiii advisory boards, 54
All Rendered Truth, 114
attentiveness to customers, 83–85
Avalon Natural Products, 62–64
About Social Venture Network
SVN transforms the way the world does business by connecting, leveraging, and promoting a global community of leaders……
About the Authors
Ben Cohen is a cofounder of Ben & Jerry’s. The business started in 1978 as a homemade-ice-cream parlor in a former gas station o……
Other Titles in the Social Venture Network Series
True to Yourself: Leading a Values-Based Business by Mark Albion
This is an engaging, accessible……
About Berrett-Koehler Publishers
Berrett-Koehler is an independent publisher dedicated to an ambitious mission: Creating a World that Works for Al……
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